Our Brands

A portfolio of purpose-built brands.

More than 20 consumer brands across 14 product categories, each developed or acquired to answer a specific need in the home. Every one of them runs on the same in-house platform — our sourcing, our warehouses, our creative, our media.

A compass needle pointing to Brand Strategy, on a dark business dial
Alaterre Furniture

Furniture & Home Furnishings

Accent furniture, benches, bookcases and bedroom pieces in wood and metal — built to sit in a room for years rather than to be replaced with the season.

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Alaterre Furniture
BirdRock Home

Home Organization & Furniture

Baskets, storage furniture, bath accessories and seating with a clean, natural material palette designed to sit in a room rather than shout at it.

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BirdRock Home
Garrett Wade

Hardware, Tools & Home Essentials

Hand tools, garden implements and workshop hardware chosen for people who keep their tools rather than replace them.

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Garrett Wade
Great Northern Popcorn

Popcorn & Snack Solutions

Popcorn machines, carts and snack equipment for home theatres, game rooms and concession use — along with the supplies that keep them running.

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Great Northern Popcorn
Hey! Play!

Toys & Games

Active toys, lawn games and family game-room equipment. Built to be handed to children and grandchildren rather than displayed on a shelf.

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Hey! Play!
hOmeLabs

Home Appliances & Air Quality

Dehumidifiers, air conditioners, purifiers, ice makers and wine coolers — appliances that solve one problem in a home properly.

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hOmeLabs
Lavish Home

Home Decor & Textiles

Bedding, bath textiles, rugs and decorative accents that finish a room without committing to a whole renovation.

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Lavish Home
Mueller Living

Kitchenware & Cookware

Cookware, small kitchen appliances and prep tools engineered around the jobs people do daily — and built to survive being used for them.

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Mueller Living
PetMaker

Pet Products

Beds, carriers, grooming tools, feeders and toys, developed around how pets and their owners actually live together at home.

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PetMaker
Pure Garden

Patio & Outdoor Living

Furniture, lighting, planters and decor for patios, gardens and balconies — built for the way outdoor space is actually used.

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Pure Garden
PurSteam

Steam & Cleaning Solutions

Garment steamers, steam mops and irons for people who would rather steam something than replace it.

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PurSteam
Squatty Potty

Health & Wellness

The original toilet stool and the wellness range built around it. A category the brand effectively created, backed by a genuinely loyal customer base.

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Squatty Potty
Stalwart

Home & Storage Solutions

Tool storage, shelving, organisers and garage systems for people trying to get a workspace or a garage back under control.

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Stalwart
Trademark Fine Art

Wall Art & Canvas Prints

Gallery-wrapped canvas art and framed prints across a deep catalogue of artists and styles, from classic reproductions to contemporary photography.

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Trademark Fine Art
Wakeman Outdoors

Outdoor Recreation & Lifestyle

Camping, fishing, hiking and tailgating gear for weekends outdoors — practical equipment at a price that does not make it precious.

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Wakeman Outdoors

Should your brand be on this list?

We acquire consumer brands across the home and move them onto the platform. If that sounds like the right next step for yours, let’s talk.